Smart speakers have become a key driver of smart home adoption
Release time:
Jun 28,2020
According to Parks Associates's latest Smart Home Buyer Journey and User Experience study, smart speakers are becoming the gateway to smart home adoption, as 16% of broadband households in the United States purchase a smart speaker before purchasing a smart home device. Of the 29% of U.S. broadband households that own a speaker and a smart home device, nearly 3/4 said that the incentive to own a speaker has prompted them to buy more smart home devices.
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